Designing Beyond the Brief
Guest: Kate Britton
Company: The Mudroom Design

Designing Beyond the Brief

We have a new guest presentation by the amazing Kate Britton from The Mudroom Design!

Basically, I gave her a brief that wasn’t fully polished by a proper brand designer, and asked her how she would elevate it to a beautiful website.

This is a preview of the full presentation that is featured on The Cypher.

The video

Timestamps

  • 00:00 Introduction – Kate + Topic
  • 00:59 Kate – Intro to the situation
  • 01:50 PK – Showing the sample briefs
  • 03:47 Kate’s presentation – intro
  • 04:15 Looking for red flags
  • 05:06 What we can extract from the brief
  • 05:24 Using the logo
  • 05:53 Expanding the assets
  • 06:15 Focus on typography
  • 06:30 Moodboard
  • 07:37 Textures & patterns
  • 08:15 Homepage layout planning
  • 08:50 Using Pinterest
  • 09:08 Outro – ask questions!

Kate has a lot more in-depth breakdowns in how she approaches layouts and what she does to make the brand stronger when built into a website.

NOTE: The FULL presentation + chat is on The Cypher for members, plus Kate shares more insights and ALL the files can be downloaded for reference if you’re signed up.

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Summary

Kate walks us through all the things she does to make a real-life-client-level brief (meaning lacking in polish) into a great looking website. She showed us some great tips on what she does to flesh everything out without compromising on quality.

Amazing talk, and helpful tips! It gave me some tips on making things look/feel better!

Thanks Kate!

If you ARE a member visit this page to watch the full content: https://almostinevitable.com/cypher-post/kate-britton/

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