Do social sharing buttons work? The answer to this question can be inferred from this Wikipedia link.
Let’s get into these articles.
Moovweb studied 61 million mobile sessions and discovered that 99.8 percent of mobile users never engage with social share buttons. In fact, mobile users are 11.5 times more likely to click ads than they are to click social share buttons.
Another related article
The Moovweb article
The data is the same as above, but there are some extra breakdowns in the article.
The most interesting snippet is this part:
The heart of the sharing problem is that users_ must be logged in_ in order to share. If you’re not logged in, sharing can be kind of a nightmare.
By providing social sharing buttons, you are in essence causing all conversations regarding your brand and identity to be transported elsewhere (i.e. to social media sites). When people choose to share your content, the discussions will inevitably end up on the specific individual’s social media page.
This means you no longer have control over the conversation and you actually lose users rather than keep them on board. Even in the most ideal scenario, in which a user converses on your brand’s social media page, users are still transported to Facebook or Twitter instead of your site.
As you can imagine, inserting multiple buttons such as Facebook, Twitter, Linkedin, and G+ can take a serious toll on your site’s speed. Of course, assuming the above statistics are true, this could be detrimental to your user retention, as more and more of your visitors are sure to drop as a result of the slower connection caused by your sharing buttons.
As for our own findings in 2018, research showed us that 71% of shares were made through Copy & Paste, leaving the remaining 29% to Share Buttons.
An interesting article that doesn’t cite sources:
Articles & News
Don’t know how to pronounce his last name:
Thousand Foot Krutch / The End Is Where We Begin (2012)